User research - Workshops - Plain language - User testing - Graphic design
We have transformed Expleo's Code of Conduct into an engaging and practical Compass, translating abstract values into concrete benchmarks for everyday life.
2025
Expleo wanted to create a new Code of Conduct that was more than just a compliance document. The aim was to have a practical and inspiring guide, accessible to all employees, whatever their country or culture. The old documents were often perceived as too complex, too far removed from everyday life and difficult to put into practice.
The challenge was to design a resource that everyone would want to read, understand and use in real-life situations. The Code also had to clearly reflect Expleo's values of integrity, respect and responsibility, while helping employees deal with a variety of ethical dilemmas, such as corruption, conflicts of interest, diversity or sustainability.
Amurabi has redesigned the Code of Conduct into Expleo Compass, a modern, interactive and easy-to-use guide. The content is organized into clear headings, with practical fact sheets and " what if" scenarios to turn abstract principles into simple, practical advice.
Instead of long, static rules, Compass uses accessible language, practical examples and decision-making checklists. This makes it easy for employees to see how ethical principles apply to their day-to-day work. The tone is positive and encouraging, encouraging everyone to ask questions, seek help and act with integrity.
Thanks to this approach, the Compass has become a real landmark, a common compass that helps all Expleo teams to align their behavior with the company's values.
