User research - Workshops - Plain language - User testing - Graphic design
We've transformed Expleo's data protection guide into a clear, practical tool that translates complex rules into simple actions, backed up by concrete examples and tips for everyday life.
2025
Expleo wanted to publish a new data protection guide that was easy to read, engaging and useful on a daily basis for all employees. The previous materials were considered too long, too technical and unclear, discouraging employees from engaging with them.
The challenge was to create a practical and understandable document, without an administrative or accusatory tone, so that everyone would want to read it, understand it and apply it in their work. The stakes were high: to enable all employees, whatever their position or department, to identify personal data, understand the risks and adopt the right reflexes to comply with the rules and customer expectations.
Amurabi helped Expleo transform its data protection guide into a clear, simple and useful tool. The content is legally accurate, but written without jargon, and organized around practical advice adapted to real-life situations.
To capture attention, the guide directly answers the questions that everyone may have: What is personal data? How do I store, share or delete it? What are the risks if I don't follow the rules? Each section includes concrete examples, case studies and easy-to-follow checklists, so that every employee can quickly find the right answer.
The hierarchical layout, boxes such as Do's and Don'ts or Good to Know, and simplified scenarios make the guide accessible to all departments, from HR to IT to Purchasing. The tone is clear and reassuring, and emphasizes the active role of employees in data protection.
Thanks to this approach, Expleo now has an understandable and engaging data protection guide, which reinforces both compliance and a culture of privacy.
