User research - Legal UX - Clear Language - Graphic design - Prototype - User testing
Redesign of the revolving credit agreement
2022
Revolving credit contracts are often signed blindly, so the customer knows that he will be able to spread his payment over time, but is not aware of the extent of the offer he is committing to. How to generate customer commitment and enable them to make an informed decision independently?
We assisted Cetelem in the redesign and reformulation of the Revolving Credit Agreement, but also in the acquisition of the methodological bases of user centricity and clear language through the co-creation of a white paper on legal design, to enable BNP PF's lawyers to assimilate the methodology and to apply it to other projects through the white paper.
The co-construction of this White Paper contributes to the smooth adoption and therefore to the management of change within the bank.
We assisted Cetelem in the redesign and reformulation of the Revolving Credit Agreement, but also in the acquisition of the methodological bases of user centricity and clear language through the co-creation of a white paper on legal design, to enable BNP PF's lawyers to assimilate the methodology and to apply it to other projects through the white paper.
The co-construction of this White Paper contributes to the smooth adoption and therefore to the management of change within the bank.
Through the workshops conducted and the redesign of the contract, we enabled BNP to clarify and explain the scope of the product, but also to demonstrate its innovative strength. This awareness of the real content of the contract benefits both the bank and the client, who regains confidence.
