Amurabi, legal design agency

The Team

We are a diverse and multidisciplinary team of designers, lawyers, neuroscience experts, user researchers and project managers, all passionate about human-centered legal innovation. We are all entrepreneurs and doers, motivated by our goal of bridging the gap between the law and its users, thereby strengthening democracies.

Marie Potel-Saville

Founder & CEO

Marie Potel-Saville combines more than 15 years of Magic Circle experience at Freshfields and Allen & Overy in London, Brussels, Paris and General Counsel EMEA at Estée Lauder Companies and Chanel, as well as a Master in Innovation by Design (ENSCI).

After seeing the results of Legal Design in her own legal division, she founded Amurabi to share its potential: more than a theory, it is a tool for empowerment. She is also a lecturer at Sciences Po Paris, Singapore Management University, Assas and contributes to social service initiatives (access to justice, civic education, prevention).

If the law were an object, it would be a stele. a stele.


Senior lawyer

Scott combines his passion for people with his wide range of international experience to advance the law whenever he can. After studying in the United States, England, and Paris, he holds bachelor's degrees in psychological sciences from Kansas State University and the University of Hertfordshire, a J.D. from Chicago-Kent College of Law, and a master's degree in European law from the Université Panthéon-Assas in Paris. Since graduation, Scott has worked in university admissions, law firms (including data protection, employment law, and personal injury), and as a lawyer for a technology startup.

These experiences allow Scott to approach his work at Amurabi with a human-centered approach, which he believes is how every component of the law should be approached. The law affects everyone on a daily basis, so it needs to be tailored to individuals, not to rules we follow "because that's the way it's always been done." Scott is excited to work with the great team at Amurabi to achieve this goal, and make the law more accessible and fair, one project at a time.

If law were an object, it would be a secret family recipe


Senior Project Manager - DPO Certified

After a degree in law and art history, Pauline specialized in information and project management. For the past 5 years, she has been working as a project manager on cultural exhibitions and the valorization of corporate heritage in the luxury sector. More recently, Pauline worked as a Legal Operations project manager for the legal department of a large group. Her last mission was to initiate change and integrate digital tools for lawyers and operational staff. Pauline is also a certified DPO.

If the law were an object, it would be a precious stone


Head of growth & marketing

Riccardo has over 15 years' experience in design, marketing and innovation in a wide range of sectors, working in three regions of the world with local and international teams. He has delivered innovation and tangible business value to partners and customers, fostering sustainable growth and innovative solutions.

With extensive experience in applying creativity to business, he has worked with major FMCG groups in Europe and Latin America, Europe's top ten financial institutions, global automotive and mobility players, and the entertainment and luxury sectors from the Middle East to North America. By combining design and business experience, Riccardo has encouraged creativity and lateral thinking to redefine products and services, better engage with their users and broaden the customer base by finding and exploiting new targets and needs.

Working across disciplines, encompassing marketing automation strategy, communications and service design, he has used creativity to fuel long-term innovation, always placing the user at the heart of any solution.

If law were an object, it would be a rubik's cube


UI Designer

Industrial designer specialized in graphic design, brand identity and UI, Guillemette graduated from ENSCI - Les Ateliers. After three years in innovation consulting, during which she learned to analyze human behaviors, and after writing her thesis on scientific popularization, it is quite natural that she joined Amurabi with the desire to make complexity accessible to the greatest number.

If the law were an object, it would be a parachute


senior product designer

After a multi-disciplinary media-design degree and a specialization in photography, he moved on to a Master's degree in Web Editorial and UX Strategy to specialize in UX/UI interface design. With a senior career in start-ups, mainly in the banking and insurance sector, he has demonstrated his ease with the user-centric and collaborative approach to exploring new horizons.

If law were an object, it would be a compass


senior product designer

Having launched his entrepreneurial journey at the age of 14 and subsequently managed a small business, Bibin has developed an entrepreneurial mindset. With over 7 years' experience, he specializes in UX/UI design, digital marketing and graphic design. Bibin firmly adheres to the "Jugged Mindset" philosophy of finding solutions to complex challenges despite limited resources. Committed to improving the ease, safety and accessibility of people's lives, he ardently believes that every design should resonate with the core of human emotions and preferences. In collaboration with Amurabi, Bibin aspires to constantly push the boundaries of creative thinking and help shape a better digital world.

If law were an object, it would be a lighthouse


Phd in cognitive Neurosciences
UX Designer

With a PhD in cognitive neuroscience, Mathilde specializes in human-centered design.

After 7 years in the automotive industry and in design agencies, she now applies her theoretical and technical knowledge to the definition of systems based on contexts of use and user experience. Participatory design is one of her favorite fields. She also works as a lecturer and participates in scientific research activities.

In his own words: "Legal Design is moral and pragmatic. Making the law accessible for greater efficiency.

If law were an object, it would be a book


Expert in neuroscience & Founder - Neuro@Work

Driven by a shared passion for continuous improvement and innovation, we regularly collaborate with Dominique, founder of Neuro@work, on several digital transformation projects. Drawing on her expertise in neuroscience, Dominique designs transformation programs that focus on the human element to ensure adoption by the teams involved. Dominique is dedicated to studying the human brain's response to new systems and work habits. This knowledge, applied to the strategic design and deployment of transformation programs, helps minimize resistance and bring about lasting change in practices within teams. His extensive corporate experience and knowledge of operational challenges enable him to design innovative solutions.

If law were an object, it would be a bridge

want to join our agency?

Lawyer, designers, project manager...
the world of Legal Design fascinates you as much as it does us? We are always looking for new talents, it's up to you!