Amurabi, legal design agency

The Team

We are a diverse and multidisciplinary team of designers, lawyers, neuroscience experts, user researchers and project managers, all passionate about human-centered legal innovation. We are all entrepreneurs and doers, motivated by our goal of bridging the gap between the law and its users, thereby strengthening democracies.

Marie Potel-Saville

Founder & CEO

Marie Potel-Saville is an impact entrepreneur: the founder of FairPatterns, a solution for detecting and remedying large-scale dark patterns, and ofAmurabi, an award-winning innovation studio specializing in ethical, privacy-friendly and age-appropriate design.

She lectures internationally on human-centered law and legal innovation through design (Computer, Privacy and Data Protection (CPDP) in Brussels, IAPP Global Privacy Summit in Washington, W@Privacy, Legal Design Summit in Helsinki, LegalGeek in London, and many others).

She is part of the European Data Protection Committee's Expert Support Pool on dark patterns. Before becoming an entrepreneur, she worked in law firms for 10 years (Freshfields, Allen & Overy) in Europe, then moved in-house to become GC EMEA of a US-listed group. She holds a Master's degree in Innovation by Design from ENSCI - Les Ateliers.

She is also a member of the Advisory Board of the Legal Lab at the Serpentine Galleries and participates in pro bono initiatives for access to justice. Marie teaches innovation by design at the Singapore Management University, Sciences Po and Assas.

If the law were an object, it would be a stele. a stele.


Senior Legal Counsel

Scott combines his passion for people with his wide range of international experience to advance the law whenever he can. After studying in the United States, England, and Paris, he holds bachelor's degrees in psychological sciences from Kansas State University and the University of Hertfordshire, a J.D. from Chicago-Kent College of Law, and a master's degree in European law from the Université Panthéon-Assas in Paris. Since graduation, Scott has worked in university admissions, law firms (including data protection, employment law, and personal injury), and as a lawyer for a technology startup.

These experiences allow Scott to approach his work at Amurabi with a human-centered approach, which he believes is how every component of the law should be approached. The law affects everyone on a daily basis, so it needs to be tailored to individuals, not to rules we follow "because that's the way it's always been done." Scott is excited to work with the great team at Amurabi to achieve this goal, and make the law more accessible and fair, one project at a time.

If law were an object, it would be a secret family recipe


Senior Project Manager - DPO Certified

After a degree in law and art history, Pauline specialized in information and project management. For the past 5 years, she has been working as a project manager on cultural exhibitions and the valorization of corporate heritage in the luxury sector. More recently, Pauline worked as a Legal Operations project manager for the legal department of a large group. Her last mission was to initiate change and integrate digital tools for lawyers and operational staff. Pauline is also a certified DPO.

If the law were an object, it would be a precious stone


Head of Design

Now Head of Design, Guillemette studied industrial design before specializing in graphic design, brand identity and user interface. A graduate of ENSCI - Les Ateliers, she continued her career at Amurabi, moving from Senior Designer to Head of Design. 

Her role now extends beyond the creation of user-centric solutions; she guides and mentors our designers, supporting them in their learning and fostering a collaborative working environment where creativity is the order of the day. Heading up the artistic direction of our projects, and ensuring the consistency and excellence of our deliverables, Guillemette ensures that every opportunity is an opportunity to innovate even further through Legal Design. She plays an active role in recruiting new talent who embody Amurabi's mission: to make complexity accessible to as many people as possible.

If the law were an object, it would be a parachute


senior product designer

Having launched his entrepreneurial journey at the age of 14 and subsequently managed a small business, Bibin has developed an entrepreneurial mindset. With over 7 years' experience, he specializes in UX/UI design, digital marketing and graphic design. Bibin firmly adheres to the "Jugged Mindset" philosophy of finding solutions to complex challenges despite limited resources. Committed to improving the ease, safety and accessibility of people's lives, he ardently believes that every design should resonate with the core of human emotions and preferences. In collaboration with Amurabi, Bibin aspires to constantly push the boundaries of creative thinking and help shape a better digital world.

If law were an object, it would be a lighthouse


Phd in cognitive Neurosciences
UX Designer

With a PhD in cognitive neuroscience, Mathilde specializes in human-centered design.

After 7 years in the automotive industry and in design agencies, she now applies her theoretical and technical knowledge to the definition of systems based on contexts of use and user experience. Participatory design is one of her favorite fields. She also works as a lecturer and participates in scientific research activities.

In his own words: "Legal Design is moral and pragmatic. Making the law accessible for greater efficiency.

If law were an object, it would be a book


Expert in neuroscience & Founder - Neuro@Work

Driven by a shared passion for continuous improvement and innovation, we regularly collaborate with Dominique, founder of Neuro@work, on several digital transformation projects. Drawing on her expertise in neuroscience, Dominique designs transformation programs that focus on the human element to ensure adoption by the teams involved. Dominique is dedicated to studying the human brain's response to new systems and work habits. This knowledge, applied to the strategic design and deployment of transformation programs, helps minimize resistance and bring about lasting change in practices within teams. His extensive corporate experience and knowledge of operational challenges enable him to design innovative solutions.

If law were an object, it would be a bridge

want to join our agency?

Lawyer, designers, project manager...
the world of Legal Design fascinates you as much as it does us? We are always looking for new talents, it's up to you!