Amurabi, legal design agency

Laboratory of
research and

Created in 2021 with the support of the BPI, our R&D Lab feeds all our projects and training, and our projects in turn feed our R&D: a continuous cycle for a systemic impact.

The starting point of the Amurabi R&D Lab

Our founder Marie Potel created Amurabi in 2018 after discovering the existence of Dark Patterns. Her professional thesis at ENSCI "Shaping the law to restore its function?" lays the foundation for a continuous circle at the agency: testing our research hypotheses live in commercial projects, measuring the results, feeding the results back into our research, etc. We created our User Testing Lab in 2020 with Mathilde da Rocha, PhD in cognitive neurosciences, and obtained the status of "Young Innovative Company" from the Ministry of Research and Innovation. We created our R&D Lab in 2021 thanks to support from the Public Investment Bank "BPI France".

Our R&D laboratory aims to answer 5 key questions
for sustainable legal innovation:

How to get rid of the jargonous language and the traditional administrative administrative appearance of legal documents to make the law to make the law resonate with consumers and businesses without distorting their legal precision
Is there a combination of shaping techniques, shown to have a positive impact in studies, that would give the best understanding of the overall conditions?
How can we ensure that a
compliance document is actually used and
generates a reasoned,
action-oriented way of thinking?
In an online environment, how can we enable
consumers to make informed choices
in order to obtain real and specific consent
What relevant and discerning
tools should be implemented
to measure user expectations
and tool effectiveness?

What does this mean in practical terms?

Research work
with the CNIL

We worked with the CNIL to discover "How can we create model interfaces that empower minors to better understand and exercise their data protection rights?"

Our research included an in-depth assessment of the current state of the art, a benchmark, focus groups, co-creation workshops with 3 age groups, 13 prototypes, expert audits, and user testing.

It resulted in 3 model interfaces, all licensed under Creative Commons :

  • Sample data privacy dashboard for teenagers
  • Model geolocation parameters for teenagers
  • Registration form for children aged 8 to 9

Methodology kit

As part of our project with the CNIL, we also created 3 toolkits for designers to enable them to create autonomy-enhancing interfaces.


We published our work in a chapter of the book "Legal Design Perspectives", edited by Rossana Ducato and Alan Stowel, 2021.

Creation of the
platform against Dark Patterns

Our response to the EDPS guidelines on dark patterns on social networks in May 2022 led us to refine our initial research question to specifically address it:
"How can we combat dark patterns and foster the emergence and adoption of fair patterns?" 

After 18 months of research on this topic, we have created a specific platform for :

  • Identify dark patterns
  • Remedy dark patterns by creating fair patterns
  • Train all stakeholders to avoid dark patterns

Do you need research?

We have a strong applied research methodology, which includes creating "sandboxes" to create and experiment with prototypes.