Amurabi, legal design agency

Build a trust relationship with law users 

We combine design, neuroscience and plain legal language to transform legal documents and processes into actionable tools for users.


The law
is broken

WE FIX IT

Legal design:
the law
for humans

Signs extracted from non-verbal language, © Mai Anne Benedic

They numbers and proven results

-2H30

per week, per lawyer

 for a contractual process at Renault

95%

adoption

by a legal research tool in natural language - Lefebvre Dalloz

92%

understanding

Privacy Policy by Activision Users

Together, let's make the law transparent and actionable.
Adopt the Amurabi method, a scientific and data-driven approach

Legal Design
and legal transformation

We reconcile law and its users by transforming legal documents, processes and services into tools for action and empowerment.

Training
in Legal Design

We love law and we love to share. In addition to our research activities, we teach at Sciences Po Paris, Assas and Singapore Management University. But for us, the modernization of law is everyone's business: this is why we offer training courses adapted to your needs.

User testing

There can be no design without user research, particularly not without user testing! Our User Testing Lab created with Mathilde da Rocha, PhD in cognitive neurosciences, allows you to easily test your existing documents, processes or websites - as long as it is related to the law!

Fight against
Dark Patterns

Dark patterns, or deceptive patterns, are deceptive or manipulative interfaces that make you act without being aware of it, or even against your own interests. Our R&D Lab has taken up the problem and we have created a dedicated platform to identify dark patterns, remedy them with off-the-shelf or custom-made fair patterns, and train designers, developers, marketers, lawyers and all citizens to avoid them.

Laboratory
of R&D

To continue the work of our founder at the ENSCI "Shaping the law to restore its function?", we have created in 2021 our R&D lab thanks to funding from the BPI. A virtuous loop where R&D feeds all our projects, our projects apply and test our R&D hypotheses, and in turn feed our research.

NOA
turnkey

The curse of time-consuming, tension-creating, and unenforced NDAs is over. Thanks to hundreds of hours of user research and numerous projects, we have created the first NDA that generates trust and puts everyone on the same page: operational staff and lawyers.

OUR OFFERS

Legal Design
and transformation

We reconcile the law and its users by
transforming documents, processes and services
into tools for action and empowerment.

Training


We love law, and we love to share.
Alongside our research activity, we
teach at Sciences Po Paris, Assas and
Singapore Management University. But the
modernization of the law for us is the business of all:
this is why we offer training adapted to your needs.

User testing

There is no design without user research, and in particular
without user testing! Our User Testing Lab created with Mathilde da Rocha, PhD in
cognitive neurosciences, allows you to easily test
your existing documents, processes or websites
- as long as it is related to the law!

Fight against
dark patterns

Dark patterns, or deceptive patterns,
are deceptive or manipulative interfaces
that make you act without being aware of it,
or even against your own interests.
Our R&D Lab has taken up the problem
and we have created a dedicated platform
to identify dark patterns, remedy them
with off-the-shelf or custom-made fair patterns,
and train designers, developers, marketers,
lawyers and all citizens to avoid them.

R&D Lab

To continue the work of our founder at
the ENSCI "Can the form of the standard give it back
its function", we have created in 2021 our
R&D lab thanks to funding from the BPI. A virtuous
loop where R&D feeds all our projects, our
projects apply and test our
R&D hypotheses, and in turn feed our research.

NOA
turnkey


The curse of time-consuming, tension-creating and, above all, unenforced NDAs is over.
Thanks to hundreds of hours of user research
and numerous projects, we have
created the first NDA that generates trust and puts
everyone on the same page: operational staff and lawyers.

Our expertise has been rewarded by several innovation awards

An ever-widening range of projects

An ever-widening range of projects

Photo taken during a Legal Design training at Qonto

legal design training

We love the law, and we love passing it on. In addition to our R&D activities, we teach at Sciences Po Paris, Assas and Singapore Management University. But for us, modernizing the law is everybody's business: that's why we offer training courses tailored to your needs.

The amurabi team

Does this sound
a bit crazy?

Legal Design is a discipline that brings together design and law with the ambitious goal of making the law and legal texts and processes accessible to as many people as possible.
The focus on human beings, neuroscience, clear legal language and the richness of design are all building blocks of this rich method, which is led by a necessarily multidisciplinary team: designers, neuroscientists, lawyers and other complementary skills depending on the project.
Empathy, co-construction with users and rapid prototyping are thus at the heart of our approach.

Do you want a contract that your customers want to read? Compliance e-learning that operational staff easily own? Written submissions that limit the cognitive load of judges? The applications of the Legal Design methodology are wide, and exponential. It can be used to design contracts - including complex ones such as partnership agreements - contractual processes, purchasing, training, reports, compliance, litigation design, decision-making tools or digital transformation. Wherever there is user frustration, inefficiencies, rejection of the law, manipulation of our cognitive biases or blind signing, Legal Design creates value. But don't come to us to "make a contract look pretty" or "make a sexy document": it's not design and we don't do it!

Magistrates, lawyers, professors, public entities, CSR departments, shareholder relations departments, investment funds... All of them can use Legal Design to solve the problems of their users: judgments that litigants understand, contracts that operational staff want to read and apply, conclusions that facilitate the work of judges and make the most complex technical or scientific concepts easily understandable, decision support tools for public authorities... In all cases, Legal Design creates value and a positive impact

You want to see concrete examples of Legal Design? You're in luck! Our portfolio includes more than 80 projects worldwide: contract design, process design, compliance program design, training and e-learning design, litigation design, legal platform design, decision-making tool design...See the portfolio

Want to learn about Legal Design? You've come to the right place! Let's be clear: there is no such thing as "instant legal design" or "two-hour training". Transforming the human-centered practice of law requires time, perseverance and multidisciplinarity. To get you started in Legal Design, we've put together a guide, based on all the experience of our projects and hundreds of training sessions delivered: it's here. For those who want to dig a little deeper, our Resources page is there for that, depending on your level of knowledge and the time you have. And of course, we deliver custom Legal Design trainings, according to your needs: here.

We are fortunate to have been training judges at ENM, the National School of Judges, since 2019, in Legal Design and Plain Language. This is the second cohort to be trained in user-centricity and thanks to long-term coaching, we can see how judges enjoy and own the methodology, even applying it in their judgments once they are back in court! This does not exhaust the issue, but we also see judges speaking out on the subject, creating letters in clear language, integrating visuals into their judgments.... See in particular "La place du visuel dans le contentieux administratif" by Didier Israël, administrative magistrate, AJDA n°1, 2023. We are also very active in litigation design in 19 jurisdictions in Europe, and observe that judges do not read more than 20 or 30 pages and encourage lawyers to keep their decisions short. Some of our visuals have been discussed in court.

There is a global legislative wave towards transparency, clarity, accessibility of legal information. For example, Article 12 of the RGPD requires that the information on the basis of which consent is collected be provided in a clear, concise manner and in plain language. European and national consumer law requires clarity and language that can be understood by the greatest number of people, the IPID directive requires that insurance policy coverage be easily compared... and incidentally, in France there is a principle of constitutional value of clarity of the law. Legislators around the world are also increasingly tackling the manipulation of our cognitive biases via dark patterns, also known as "deceptive patterns". In addition to generic legal grounds such as data protection law, consumer law and competition law, specific prohibitions on dark patterns are emerging: in the Digital Services Act, the Digital Markets Act and the CPRA in California. To know everything about dark patterns and especially how to remedy them, it's here. The legal grounds of Legal Design are actually so numerous that we have made a visualization of them.

Blog

AMURABI'S REDESIGN OF OUR EMEA ANTI-CORRUPTION CODE OF CONDUCT FELT LIKE HE IPHONE OF LEGAL DOCUMENTS

Nina Moise - General Counsel
Shiseido