User research - Legal UX - Clear Language - UI Design - User testing
Terms and Conditions of Sale
As with all our projects, it all started with user research and benchmarking. We identified all the common UI and UX characteristics of the 26 websites of the different brands.
Then, to be sure to take into account both internal constraints and customer needs, we facilitated a 2-day design-sprint with a multidisciplinary team within Moët Hennessy: lawyers and designers of course, but also developers, CRM, marketing and IT teams!
The working group created user journeys and internal stakeholder and consumer profiles. We then used the online co-creation tool Mural to completely restructure the document according to mobile-first UX standards. At the end of the two-day sprint, we had a first prototype of the new structure, a few paragraphs written in clear legal language, and even a first look-and-feel!
We worked on the brand image, to match the new corporate strategy and adapt its tone to get closer to its fanbase.